Altrient

Altrient is a pioneering liposomal supplement brand born in the US, and the flagship product line of the A+H offering in the EU & UK. Together with Neutrient, they form the backbone of A+H business across Amazon, a proprietary e-commerce, and a widespread B2B market.

Uplifting positioning, conversations & revenues.

Two droplets of yellow liquid inside a clear glass petri dish and a packet of Altrient liposomal vitamin C on a white background.

  • A full-rounded new approach for sustainable growth.

  • A new e-commerce platform and migrating three company websites.

  • Resolving channel conflict with a new partnership model.

  • Uplifting the image of the holding company and main brands.

Team Structure

The marketing team was reorganised around key areas, with a clearer focus on priorities and targets.

Localised Campaigns

Key opinion leaders, out of home banner, in-stored activations and digital campaigns working in synergy.

Digital Strategy

The new strategy had three main pillars: performance marketing, improved customer acquisition and retention.

Public Relations

Five agencies were adopted to localise the brand messaging across the UK, France, Italy, Spain and Germany.

Ecommerce & Amazon

A unified strategy was applied to minimise channel conflict and boost country-based growth.

Compliance

A proactive compliance approach was fostered and implemented throughout different areas.

Three supplement brands, one hero product, ten years of history.

Results in the first 9 months

Revenues

+8.7%

Social Media Growth

+125%

New Customers

4,6K

Volume

+6%

Transforming the company

  • A webpage for Abundance & Health featuring a woman with red hair holding a glass. The page promotes advanced cellular technology, with icons indicating gluten-free, GMO-free, and vegan products. The header includes free delivery, a newsletter sign-up offer, and navigation links.

    Before

    The beauty and nutrition industries are renown for the lack of loyalty of their customers. This was only partially true for Altrient, a pioneering liposomal vitamin C brand. However, channel conflict was a major issue for the holding company and e-commerce Abundance & Health (now A+H).

    The premium positioning and product price weren’t reflected by the brand properties. This led to the replaftorming and the creation of three new websites, which are now part of the same ecosystem.

  • Split webpage showing skincare brand Altriend. Left side displays a hand holding a glass container with a yellow liquid, with the text 'Beauty, backed by science.' and a button labeled 'Shop Altriend C.' Right side features a close-up black and white portrait of a woman with her arm raised, gazing thoughtfully.

    After

    A research conducted with Nielsen suggested to build upon the halo effect of the main product, and the strong positioning of Altrient, to grow the second born brand Neutrient. The new strategy aligned objectives and uplifted the brands, transforming the holding into A+H, the home of high performance nutrients.

    Creative content production and performance marketing production were key to elevate the positioning of the brand.

A black and white close-up photograph of a woman's face with her arms raised, casting a shadow across her face. She has a relaxed expression, visible pores, and a small nose piercing.
An outdoor advertisement featuring a woman with a shaved hairstyle holding a small orange medication box. The ad for Altrient includes the text "It’s not the cheapest. It’s the one that works."

What People Are Saying

“I always start with the vitamin C. This one tastes disgusting. You’ve just gotta like, squeeze it and... oh my God!”

— Dua Lipa

“If you suffer from gastric issues, this is a great high-strength supplement that won’t disrupt a sensitive stomach.”

— Vogue

“It’s particularly easily absorb, reduces fatigue after sport and support the liver and kidneys detoxifying.”

— Marie Claire