Montura

Montura is a mountaineering brand born at the feet of the Dolomites, the north-eastern Italian Alps. Acquired by the investment holding Nuo Capital, it has evolved into a company with worldwide presence, opening new stores in Europe, APAC and the United States.

Brand Strategy

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Item description
A landscape with a mountain range in the background, a body of water in the middle ground, and grassy fields with scattered bushes in the foreground.

Origins.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Collections

  • A person wearing a headlamp walking through a foggy tunnel or pathway, depicted in black and white.

    Nero Montura

  • A person wearing a winter jacket and hood, smiling or laughing, surrounded by snow or frost in a cold environment.

    Old v. New

  • A thermal imaging device displays a person in a winter coat and hat, with cold temperatures shown around -15.7°C and -24.0°C, surrounded by snow and frost.

    Vertigo

  • A scenic landscape featuring a large body of water with green islands in the foreground, and a mountain range with rugged peaks under a cloudy sky in the background.

    Versante

Scenic landscape of a lake with turquoise water, surrounded by rolling grassy hills and a mountain range in the background under cloudy sky.

Wherever you go.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

A mountain landscape with snow-capped peaks and rolling green hills, featuring a modern building in the foreground.

Versante

Scenic landscape with a large mountain range, a body of water, and rolling grassy fields in the foreground.

Winter Olympics Campaign.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Scenic landscape with a lake, rolling grassy hills, and a mountain range under an overcast sky.

    Dream it.

  • A small modern building on green hills with snow-capped mountains in the background.

    Build it.

  • Modern wooden building with large glass window in a mountainous landscape, surrounded by yellow wildflowers.

    Grow it.

  • A modern wooden house by a lake with mountains in the background during sunset.

    Sell it.